ULTRA HD Page MAKE UP FOR EVER

EXPERIENCE PICTURE PERFECT FOUNDATION
DISCOVER

Our best-selling, everyday liquid foundation – available in 20 skin-like shades. With its superior blendability, advanced blurring properties and lightweight, natural finish, Ultra HD Foundation is frequently named one of the best liquid foundations by pros and makeup lovers alike.
DISCOVER
U N D E T E
C T A B L E
MEDIUM COVERAGE

2 4 H
WEAR

2 0
SHADES

co-created
with our
pros

PRO MAKEUP
ARTISTS'
FEEDBACK

« When I was 17, I didn’t have a lot of money to invest in a big kit, but I did invest in 3 foundations and that was the Make Up For Ever Ultra HD Foundation. To this day, I still happen to use it, and it’s one of my all-time favorites.»

Etienne, Makeup artist
@etienneortega

« Ultra HD foundation has been with me since the beginning of my career because it is buildable, it is thin, and you can get a natural second skin finish. Even today on fashion shows and shoots, it is essential. »

Samira Goyette, Makeup artist
@samira_pikpo

« It comes in shades that suit every skin tone and I know it's gonna work on everyone because it does work on every skin type as well. I just love a foundation formula that can do whatever I want it to do.»