ULTRA HD Page MAKE UP FOR EVER

EXPERIENCE PICTURE PERFECT FOUNDATION
DISCOVER

Our best-selling, everyday liquid foundation – available in 50 skin-like shades. With its superior blendability, advanced blurring properties and lightweight, natural finish, Ultra HD Foundation is frequently named one of the best liquid foundations by pros and makeup lovers alike.
FIND YOUR SHADE
U N D E T E
C T A B L E
MEDIUM COVERAGE

2 4 H
WEAR

5 0
SHADES

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SHADE FINDER ^ai

90,000 SKIN TONES MATCHED BY OUR ARTIFICIAL INTELLIGENCE

FIND YOUR SHADE

1

OPEN YOUR CAMERA
2

ANALYZE YOUR SKIN TONE
- SKIN TONE :
- HEX : #C78669, PFCOLOR : Y435
MATCHED SHADES :

Y435 Caramel
3

WE'LL FIND YOUR MATCH

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SHADE FINDER ^ai

Find your shade in 1 click

co-created
with our
pros

PRO MAKEUP
ARTISTS'
FEEDBACK

« When I was 17, I didn’t have a lot of money to invest in a big kit, but I did invest in 3 foundations and that was the Make Up For Ever Ultra HD Foundation. To this day, I still happen to use it, and it’s one of my all-time favorites.»

Etienne, Makeup artist
@etienneortega

« Ultra HD foundation has been with me since the beginning of my career because it is buildable, it is thin, and you can get a natural second skin finish. Even today on fashion shows and shoots, it is essential. »

Samira Goyette, Makeup artist
@samira_pikpo

« It comes in shades that suit every skin tone and I know it's gonna work on everyone because it does work on every skin type as well. I just love a foundation formula that can do whatever I want it to do.»

Hindash, Makeup artist
@hindash

CLIENT
REVIEWS

« I started using MAKE UP FOR EVER about 4 years ago and I haven’t turned back. Even in the summer when I get a little darker my shade still blends well!! I also use their primer and finishing powder. I’m basically a superstar when I’m done. Team makeup forever forever ! »

India, 29

« Had a sample of this in my Ipsy bag a few months ago. It was an immediate game changer and I burned through that little tube like nobody's business. I'm back to buy my 2nd tube and STILL obsessed with how awesome this foundation is. Love, love, love !!!»

Carin, 30

« I’m 18 with oily/cystic skin. This foundation really gives me a “no makeup” look. Does not oxidize much either! My skin does get oily throughout the day so I use primer and setting powder as well. Does not cover up my acne/acne scars the BEST but concealer will do the trick. »